Privacy Policy

Effective Date: June 2, 2023
Last Updated: February 16, 2026

DSR Roofing and Roof Coating (“DSR,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website, advertising campaigns, and communication channels.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit:

https://dsrroofcoatingtucson.com

If you do not agree with the terms of this policy, please do not use our website.

Information We Collect

We may collect the following types of information:

Personal Information You Provide

When you:

• Fill out a contact form
• Request a quote
• Schedule an inspection
• Call or text us
• Opt in to SMS communications
• Interact with our ads or landing pages

We may collect:

• Name
• Phone number
• Email address
• Property address
• Project details

Communication preferences

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on site
• Referring website
• Cookies and tracking identifiers

How We Use Your Information

We use the information we collect to:

• Provide roofing estimates and services
• Respond to inquiries
• Schedule inspections
• Send appointment confirmations
• Deliver SMS notifications
• Send marketing communications (with consent)
• Improve website performance
• Analyze advertising effectiveness
• Provide retargeting advertisements
• Maintain internal business records

SMS Communications

By providing your phone number and opting in, you consent to receive SMS messages from DSR Roofing related to:

• Appointment reminders
• Project updates
• Promotional offers
• Service follow-ups

Message frequency varies.
Message and data rates may apply.

You may opt out at any time by replying STOP.
Reply HELP for assistance.

We do not sell or share your SMS opt-in information with third parties for marketing purposes.

Advertising & Tracking Technologies

We use third-party advertising and analytics tools including:

• Meta (Facebook & Instagram) Pixel
• Google Ads & Google Tag
• Google Analytics
• Retargeting technologies

These tools may collect information about your activity on our website to:

• Measure ad performance
• Deliver relevant advertisements
• Create custom audiences
• Improve marketing effectiveness

You can control ad preferences through:

• Facebook Ad Settings
• Google Ad Settings
• Your browser cookie controls

Third-Party Service Providers

We use trusted third-party providers to operate our business, including:

• GoHighLevel (GHL) – CRM, forms, automation, SMS
• AccuLynx – Roofing project management software
• Google – Advertising & analytics
• Meta Platforms – Advertising services
• Payment processors (if applicable)

These providers may access personal data only as necessary to perform services on our behalf and are contractually obligated to safeguard it.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to:

• Enhance user experience
• Analyze traffic
• Track ad conversions
• Support retargeting campaigns

You may disable cookies in your browser settings; however, some site functionality may be affected.

Data Sharing

We do not sell personal information.

We may share information:

• With service providers assisting in operations
• To comply with legal obligations
• To protect our rights and prevent fraud
• In the event of a business transfer

Data Retention

We retain personal information only as long as necessary to:

• Provide requested services
• Maintain legal compliance
• Resolve disputes
• Enforce agreements

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no online system can guarantee 100% security.

Your Rights

Depending on your state of residence, you may have rights to:

• Request access to personal data
• Request correction of inaccurate data
• Request deletion of personal data
• Opt out of marketing communications

To exercise these rights, contact us using the information below.

Children’s Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Information

If you have questions about this Privacy Policy, you may contact:

DSR Roofing and Roof Coating
Tucson, Arizona
Website: https://dsrroofcoatingtucson.com
Phone: 520-470-6667

You may also contact us through the website contact form.